MarcFBRThe problem with pointing those four Kickstarters in particular are they aren't exactly the norm.
There are plenty of Kickstarters for even known things that squeaked on by, or failed.
I believe part of wanting to keep it simple is Animeigo being aware that anime fans can be very fickle, and there is no guarantee that based on people remembering it that they will buy it, and adding complexity to is giving people an excuse to just pass on it, ala- if the most someone can afford is 'x' but what they really want is 'x + 20' they might just decide not to do anything (I won't speak for anyone else, but this happened with me on a few Kickstarters.)
And of course, keeping it simple makes it easier to keep the goal at a lower price, since you don't have to worry about crazier more complex things that could swallow up money potentially.
Of course succeeding at Kickstarter isn't the norm, and each of those projects had something special that helped it succeed. So does this project - it has Bubblegum Crisis. It's not an unknown quantity at all, nor is AnimEigo.
I obviously don't watch every Kickstarter but I have also seen some failed ones. Among those, they tended to have a weak pitch video/not enough promotional content at the beginning of the project, weak reward tiers, and weak stretch goals. These projects scrambled to fill in those blanks after the start of the campaign, but it's usually too late at that point. You need the early momentum to keep the campaign going strong.
I just noticed this project doesn't seem to have a pitch video either, which is worrying. Give it a good video and you can possibly appeal to people who haven't seen the original Bubblegum Crisis in addition to established fans. I could imagine a video consisting of Robert talking about AnimEigo and the Bubble Crisis series (showcasing VHS and DVD packaging and merchandise would be cool), DVD footage of the original Bubblegum Crisis, and then a smidgen of remastered footage. A DVD/remastered comparison would be very compelling. I suppose the challenge would be if AnimEigo doesn't have the new master to work with yet.
I strongly disagree that offering better rewards at higher tiers discourages people from participating in the Kickstarter at all. Beyond your personal preference, there's simply no evidence to support that being an actual trend. Of course, I'm arguing from preference too, but my whole preference is based on successful campaigns. ~ ~
You're right that adding better rewards adds to the potential cost though. I addressed that in my last comment - it all depends on whether the rewards encourage people to spend more than they would otherwise spend. If they do encourage that, the rewards still pay for themselves.